Allure Magazine has posted a fascinating article on several independent American perfumers: The American Perfumer’s Modern Approach to Fragrance.
A movement composed of independent, homegrown perfumers is reshaping the fragrance landscape, gradually changing the way we approach and experience scent. Straying from tradition, these olfactory trailblazers are creating fragrances with a distinctly American feel — solitary, rugged, luminous. A new frontier. But there’s another virtue, beyond the pioneering spirit, that motivates this group to push boundaries and break genres. It’s called defiance, and it’s just as entrenched in our American mentality. These artisans are inspired not necessarily by their love of fragrance but by a sense of opposition to it.
If you are curious about CB I Hate Perfume, Juniper Ridge, D.S. & Durga, Joya, Phlur, Imaginary Authors, check out journalist Liana Schaffner’s take on on their work. As for me, I think there are a few more discovery set and sample purchases in my near future! Even though my reviews here have not kept pace with the trial sizes I already have from other brands … I’m surprised she didn’t include Jeffrey Dame’s Dame Perfumery, another independent brand I am eager to explore, or Mandy Aftel’s Aftelier Perfumes. As I think about it, though, there are so many American perfumers who could have been mentioned in an article like this that there simply isn’t enough space.
Have you tried any of these brands’ fragrances? What did you think?
Update: Victoria and Jessica at Bois de Jasmin have pointed out that the Allure article did not mention any women indie perfumers, of whom there are many! So they and other contributors to that (excellent) blog propose to remedy the oversight by starting a series of articles about those important contributors to modern American perfumery, starting this week. Check them out!
Featured image: copyright Jared Platt.