O Pioneers? A Reaction to Allure’s Recent Perfume Coverage

Thank you, Professor Jessica! This is really important, and I’ve updated my own post on the Allure article to share your insight.



First things first: I’ve been reading Allure magazine since the 1990s. And I’m always happy to see in-depth coverage of perfumery in a mainstream magazine.


When I noticed a feature article titled “The New Fragrance Frontier” by contributor Liana Schaffner in the July issue of Allure, I settled down with anticipation to read it. In keeping with the issue’s “American Beauty” theme, it was a discussion of independent perfumers who create offbeat blends inspired by the American landscape.

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