An inclusive fragrance for all genders — Now Smell This

According to Eris’ complaint, which was filed in a New York federal court late last week, since 2017, it has been using the trademark-protected “MX” mark on a “high quality” fragrance created by its founder Barbara Herman and “master perfumer” Antoine Lie. Advertised as “an inclusive fragrance for all genders,” the “MX.” name – pronounced…

via An inclusive fragrance for all genders — Now Smell This

Barbara Herman, founder of Eris Parfums, and her company have sued Urban Outfitters for trademark infringement, unfair competition and false designation of origin, and copyright infringement, based in part on alleged copying of the distinctive “Mx” mark on one of Eris’ fragrances, Mx., and promotional copy from Eris’ website. More details are here: Urban Outfitters Slapped With Lawsuit Over Gender-Free Fragrance.

I hope this small, independent perfumer gets a fair hearing in court.

One thought on “An inclusive fragrance for all genders — Now Smell This

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.