If you are like me, you MAY have vaguely heard the name Adam Levine. You may even know that he is the lead singer for a pop rock band. You would probably recognize many of his songs with that band, Maroon 5. Maybe you’ve seen him as a coach on The Voice (I haven’t). What I’m trying to say is that I’m not his “target audience” , even though I’ve enjoyed his songs on the radio. I wouldn’t normally seek out his particular celebrity scent, or any particular celebrity scent. And yet I find myself recommending this one more than I would ever have expected, especially in colder weather, so I might as well explain why!
I have found that there are some perfume “noses” whose work often meshes with my own nose; some are mainstream perfumers working with big fragrance houses and companies, and some are truly indie perfumers, creating for their own niche brands. One of the more mainstream perfumers whose work I enjoy more often than not is Yann Vasnier. He has created several for Arquiste, including my initial discovery of his work, the two Arquiste fragrances for J. Crew, No. 31 and No. 57. I loved the “Bloomsbury Collection” he did in 2017 for Jo Malone, especially Blue Hyacinth. The Arquiste for J. Crew fragrances were discontinued some time ago, so I was browsing around for a similar scent, and looking up other fragrances by M. Vasnier, and I came across Adam Levine For Her, which was launched in 2013. It is truly a bargain — 3.4 fl. oz. of eau de parfum for under $15, sometimes even under $12.
Fragrantica lists its notes as follows: “top notes are saffron, citruses, marigold and spices; middle notes are Indian jasmine, Australian sandalwood and rose petals; base notes are benzoin and vanilla.” The opening is pleasantly bright and spicy, and I definitely smell the marigold, too, which is a less common note in fragrance but one I like very much (I love the smell of real marigolds, but some people don’t like it at all). The middle phase of Adam Levine For Her is what I would call a “warm floral” — the jasmine and rose are softened and blurred by the sandalwood, while the spice notes of the opening persist for a while after the opening citruses have faded. This is the most floral stage of the fragrance, so I think it would work very well on many men, even those who don’t fully embrace floral notes.
The drydown becomes sweeter and warmer as the benzoin and vanilla take the stage, but not excessively so. A really clever aspect of this fragrance is that it evokes Adam Levine’s own voice, which ranges from a bright, pop-inflected tenor to a warmer, deeper range. M. Vasnier again shows an alert mind at work even behind this discount fragrance. On my skin, Adam Levine For Her lasts a long time; I like to wear it to bed because of its calm warmth and I can still smell it when I wake up. It also lasts forever on textile, and I’m seriously considering spraying it on one of my wool scarves this winter just to enjoy it wafting up to me when I’m outside. I don’t think I’ll want to wear it in the spring or summer, but it’s great for autumn.
Interestingly, when you read about it on Fragrantica, thirty (30) readers have noted that Adam Levine For Her reminds them of — wait for it — the much more expensive Santal Blush by Tom Ford in his Private Blend line, also created by Yann Vasnier. I haven’t tried Santal Blush, so I can’t speak to any resemblance, but I can say that the Whisky & Cedarwood he created for Jo Malone does remind me a lot of Arquiste for J. Crew No. 57, so it appears that he thinks about and reworks certain themes in the fragrances he creates, which makes sense. Santal Blush has more notes and probably more expensive ingredients, but if you like it, you might see if you like this more affordable sibling. Australian Perfume Junkies has an excellent review of it, from 2015; and I Scent You A Day also reviewed and liked it in 2016.
It may have been discontinued, as I often see it at various discount outlets, both brick and online, but it is still widely available for bargain prices. Earlier this year, Yves St. Laurent announced that Adam Levine would become the new face and ambassador for its 2017-launched men’s fragrance, Y. I think I’ll order a backup bottle of this fragrance for women!
Have you tried this, or any similar fragrances by M. Vasnier? Have you tried Santal Blush? Thoughts?