Recently, I sampled Boucheron eau de toilette. And I did NOT care for it. Too strong for me, too heavy. But I had some on a test strip, which I took home to share with my daughter. I left it on a table in my bedroom. Over the next night and day, it dried down into a more pleasing scent — still not right for me, but strangely familiar. I just could not put my finger on what it evoked.
A day later, I had it! Although Boucheron was launched years after my parents’ social prime, it reminded me of their cocktail parties, when one of my jobs was to greet guests, take their coats and lay them neatly on the big bed in a guest room. Many of the women wore minks. And that is what Boucheron called to mind. Unapologetic wealth. Old school elegance. A statement perfume for women who wear statement jewelry. Not my style, but impeccably designed to a high, specific standard. Just like Boucheron jewels. I’ll pass, but thanks for the memories.
Photo: Philippe Pottier, 1957, from highlowvintage.com