I always appreciate a quality fragrance that is also affordable, and I appreciate other writers alerting me to those, so here’s my contribution to the “bang for the buck” list of fragrances. The mid-price chain Target has launched a store exclusive line of fragrances called “Good Chemistry” in January; the line is a division of the company Illume. They must be selling well, as the shelves were almost empty when I wandered over to my local Target to check them out. According to the promotional copy:

… the niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs.

I tried a few from the testers in the store and came home with two rollerballs: Brainiac and Apricot Bloom. (Full disclosure: I may return the unopened rollerball of Apricot Bloom, because the drydown became unappealing after an initially pleasant skin test from the store tester). Brainiac has claimed a place on my shelf, and I’m glad I bought it. I’m also glad it and the other scents come in rollerballs, as I really won’t need more than the 7.5 ml those contain.

Rollerballs from Good Chemistry collection; image from www.good-chemistry.com.

Brainiac is part of the “Vibrant and Playful” collection. It is further described as “clean and practical with a bit of wit.” It is definitely unisex. Its label lists its primary notes as citrus, peppercorn and vanilla. Interestingly, all the Good Chemistry scents are described as “vegan and cruelty-free with essential oils.” No parabens or propylene glycol. The interesting part is that in tiny print, the label says it contains essential oils of armoise, cardamom, and clary sage. Yes! That’s why I immediately liked Brainiac — I love the smell of cardamom. I like clary sage too, but what is “armoise”?

Turns out that “armoise” is based on the Old French word for artemisia, part of a large group of aromatic plants also known in English as mugworts. Eden Botanicals says:

Organic Armoise (Mugwort)

Artemisia herba-alba is a specific Artemisia species indigenous to Morocco which provides the essential oil known as Armoise (Mugwort). Ours has a very fresh, cool, soft green, sweet-camphoraceous aroma that is highly diffusive in much the same way as Peppermint, however while the aroma has a very penetrating initial effect, this subsides after a few minutes of exposure to air. In natural perfumery, Armoise can be used in trace amounts to provide “lift” to top note accords; to add a fresh, green, naturalness; and to accentuate other green notes such as Galbanum, Sage, Rosemary, etc.

Yep. That’s exactly what my nose smelled right away when I tested Brainiac: cardamom, and a green “lift” that accentuates the herbal aromatic impression continued by the clary sage. There is a slightly citrusy aspect to the opening, but not much and not for long. If I had to guess, I would say it is bergamot,, as it reminded me of Earl Grey tea and it wasn’t sweet like some other citrus notes. I tend to like green fragrances, both green florals and green aromatics like Aromatics Elixir and Azuree. I don’t smell peppercorn; I wonder if that was listed in the place of cardamom, as some shoppers may be less familiar with the latter. I can’t say I smell much vanilla, although the fragrance does get a little less green and a bit sweeter over time.

All in all, this is a very pleasing fragrance and a good buy at $12.99 for a rollerball, $24.99 for a 50 ml bottle.

Brainiac rollerball from Target

Featured image from CalPhotos; ©2010 Zoya Akulova.