National Fragrance Week: Jo Loves

Since National Fragrance Week is a British thing, and I’m not in the UK, I’m going to write about some of the British fragrance houses I have come to know and love. First up: Jo Loves. I had the pleasure of visiting the Jo Loves boutique in London a year and a half ago, and what a delight it was!

Jo Loves fragrance boutique on Elizabeth Street in London

Jo Loves

I came home with the “Discovery Gift Experience”, a discovery of all the line’s fragrances at that time and a gift certificate for one of them, my choice. I was able to narrow down my pick to one of these: Red Truffle 21, No. 42 The Flower Shop, and White Rose and Lemon Leaves. I also liked Fresh Sweet Peas, but it felt a little young for me — better suited to one of my young adult daughters. I ended up getting No. 42 The  Flower Shop, a lively green floral, with my gift certificate, and recently found White Rose and Lemon Leaves on an auction site for a very reasonable price. I love them both!

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Jo Loves

Both scents are the kind of fresh florals I love. No. 42 is very green, also a favorite theme of mine, and smells very like a florist’s refrigerated storage area. White Rose is a fresh, citrusy rose that almost photorealistically captures the light but strong scent of a fresh white rose. It lasts a long time, too, still discernible on my wrist after 13 hours and counting. I really enjoy the liveliness and cheerful optimism of both scents; they capture the air of spring and early summer, when everything is bursting into new, fragrant bloom and various garden woes haven’t yet taken hold.

We gardeners are eternal optimists; we think that this is the year when the powdery mildew will spare our roses, when sudden storms won’t strip the trees of their blossoms, when insects will magically pass over our borders and feast on someone else’s flowers. Alas, it is never quite THAT year in our gardens, and yet we fool ourselves every spring into believing this might be the one. That is the kind of cheerfulness and optimism that these two fragrances capture.

Have you tried any of the Jo Loves line? What did you think?

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