This is one of the few new 2021 fragrances I’ve tried this year. I was excited to get a sample from a kind sales associate, because I love the scent of real magnolias, especially the pink ones that bloom in my neighborhood, and I hoped this might resemble it. Sadly, it doesn’t. Beautiful Magnolia doesn’t live up to its predecessor, Beautiful, either, unfortunately. To my nose, it smells like a pleasant but nondescript flanker of Elizabeth Arden’s Sunflowers, and I wouldn’t be able to tell you which one. It’s pretty, and light, and it may do very well in some markets, but it’s not really for me, and I think its price is too high.

Fragrantica classes Beautiful Magnolia as a “floral aquatic” and lists its notes as follows: Top notes are Magnolia Petals, Lotus and Mate; middle notes are Magnolia, Gardenia, Solar notes and Turkish Rose; base notes are Musk, Cedar and Sandalwood. What I smell are: a bit of citrus, a bit of unnamed white flower, a hint of mate, white synthetic musk, and something slightly fruity. What I don’t smell are magnolia, lotus, gardenia, rose, or wood. I think the bit of citrus I smell is supposed to be “solar notes.” I can’t say much about dry-down, because Beautiful Magnolia doesn’t seem to have a true “drydown”, it just fades away, humming the same few wordless notes as when it entered the room. It is a very linear scent.

What a disappointment! I don’t often write reviews of scents I don’t care for, and this isn’t a “dislike” for me, it’s just that I expect better from Estee Lauder, a brand that has created so many memorable and classic scents. What I do dislike is the price for what Beautiful Magnolia is — $128 for 100 ml. I also dislike its recycling of the name “Beautiful” — the original Beautiful was a gorgeous 1980s floral, and even reformulated, it is so much more interesting and lovely than this. Comparing the two is like comparing artificial plastic flowers to the real thing. They may serve a purpose, and even be likeable, but they’re not on the same level.

Every spring, I eagerly await the blossoms of the pink magnolias. Some years, I am bitterly disappointed because a late frost comes along just as they’re about to bloom, and ruins the flowers. Nothing can be done about that; you just have to wait another year, until the next spring and the next magnolia flowers come. It’s a missed opportunity. That’s how I feel about Beautiful Magnolia. As Luca Turin once wrote about a different fragrance, “Encore un effort!” Please!

Do you have any recent fragrance disappointments? Or unexpected delights?

Featured image from: https://thewiltedmagnolia.blogspot.com/.