The fragrance I chose to embody nostalgia for me is Molinard de Molinard. Unbeknownst to me at the time, it was my first purchase of a “niche” fragrance, as I bought it while on our honeymoon in 1990 when we visited Grasse.
On that trip, we first spent a week in Paris, which my husband had never visited, then we took the TGV from Paris to Marseille, which neither of us had ever visited. We spent a night with longtime friends of my parents, a family my father first met when he was stationed in Marseille with the US Army at the very end of World War II, then took our rental car and worked our way up the coastline, visiting the Riviera towns but mostly staying up in the hills of Provence. We’ve been back to Cannes and Nice, and some of the hilltop villages, but we haven’t returned to Grasse — yet!
Wearing Molinard de Molinard brings back many happy memories of our fabulous honeymoon, which was short on luxury but long on charm. It’s hard to envision pre-internet travel, but we had very few arrangements in place ahead of time — just the hotel in Paris, the TGV tickets, and the rental car. After our overnight in Marseille, we stayed in small, local hotels and inns, using a Michelin Green Guide and calling ahead a day or two in advance to make our reservations as we worked our way up the coast. Nowadays that seems so random, but we were in our 20s, footloose and fancy-free, and it was great fun! We still have a running joke about the “lacets”, those precipitous zigzagging roads that lead from the heights down to the Riviera coast, in a pattern that looks like shoelaces. So yes, Molinard de Molinard is a nostalgic fragrance for me, conjuring up a very happy time in our lives that was the prelude to the happy life we’ve built together.
Molinard is one of the three major existing Grasseois perfume houses, the others being Fragonard and Galimard. These are far from the only fragrance businesses in Grasse, however. The city is still known as the “perfume capital of the world” and is home to the world-renowned Grasse Institute of Perfumery, among many other fragrance industry connections (do read or listen to the NPR story; it includes comments from the founder and nose of 1000 Flowers, Jessica Buchanan). Its fields still supply jasmine and roses to the industry, although no longer the majority of the flowers used in modern fragrances.
I would have to retrieve a 30+ year-old photo album to confirm more details, but we visited at least one and maybe two of the perfume houses’ museums in their old factories in town. I think it may have been two, because I know we visited Molinard and I think we also visited Galimard. If we get the chance to visit Grasse again, I will be sure to round out the set by visiting Fragonard, which still makes and sells lovely fragrances, as does Molinard. Galimard seems to have remained more regional in character, though it is still creating and presenting new fragrances.
Molinard de Molinard was reissued in 2017; the new version was well-received, but sadly it was not reissued in the original bottle, with its molded frieze of classical figures (probably nymphs) based on a design by Lalique. I have one of those bottles, and it is beautiful. The 1979 version I have is a classic green fragrance. Per Fragrantica, its notes are: top — Green Notes, Asafoetida, Black Currant, Cassis, Fruity Notes, Lemon and Bergamot; middle — Narcissus, Lily-of-the-Valley, Jasmine, Bulgarian Rose and Ylang-Ylang; base — Vetiver, Labdanum, Incense, Musk, Amber and Patchouli. It reminds me of 1970’s Chanel No. 19 or 1978’s Silences, by Jacomo. The fruity notes don’t make the fragrance fruity or sweet; it is clearly dominated by the astringent “green notes”, asafoetida, bergamot, narcissus, vetiver, etc. It smells like a chypre, although the classic chypre base note of oakmoss is not listed. I haven’t tried the 2017 reformulation.
When my husband and I visited Nice in 2019, I went to the Molinard and Fragonard boutiques in town. Both are lovely, with friendly and knowledgeable staff. You won’t be able to buy the 1979 version of Molinard there, but you might find it at one of the outdoor marchés in the Old Town of Nice. I will enjoy and treasure what I have, which now includes an original tester bottle.
Fragrance is famously connected to our emotions and memories — do you have any that are particularly nostalgic for you?
And please read the other Scent Semantics posts:
Old Herbaceous https://scentsandsensibilities.co