May Melange Marathon: Toujours Espoir

May Melange Marathon: Toujours Espoir

Another sample sent by a generous reader! Toujours Espoir (which means Always Hope) was launched in 2018 by a firm called “Villa des Parfums.” They have the most fascinating story, which I encourage you to read in full on their website, but in summary, the firm began as an offshoot of a local business and non-profit in Grasse, birthplace of French perfumery. The story began when a couple bought an old mansion, former home of a perfumer, and renovated it to be partly family home, partly a vacation rental (which it still is, and now I’m dying to go there for some “perfume tourism”). The non-profit is called “Parfums de Vie” and it works with impoverished children in Grasse in areas like education, character development, conflict resolution, etc.

The owners, Nicole and Vincent, decided to create a perfume brand that they hoped would generate additional revenue for their children’s programs. They founded “Villa des Parfums” and worked with the perfume house of Molinard, one of a handful of heritage perfume houses in France, which began in Grasse and still has a strong presence there. The collaboration resulted in two perfumes, Toujours Espoir and Etoile Celeste, both eaux de parfum.

Both fragrances are influenced by their Mediterranean garden, in which grow many of the plants that have traditionally inspired French perfumers: rose, jasmine, aromatic herbs, citruses, flowering perennials. The brand says:

A declaration of modern femininity audaciously revisiting the classic blend of jasmine and rose, two undisputed queens of perfumery traditionally cultivated in Grasse, the world’s perfume capital. A sensual chypre fragrance embracing the skin in an irresistible veil of intriguing mystery. An original signature for the woman who believes anything is possible.

More prosaically, Fragrantica lists its notes as follows: Top notes of Peony, Citruses and Pink Pepper; middle notes of Gardenia, Rose and Jasmine; base notes of Musk, Sandalwood and Patchouli. I found the opening to be just delightful. The citrus notes are more sweet than bitter; I don’t pick up bergamot. Maybe tangerine? The peony is present right away. In this fragrance, unlike many that list “pink pepper” as a note, I can actually smell it and it really adds to the charm of the opening.

The heart phase gets more and more floral, with rose and jasmine equally present. I don’t pick up much gardenia (which is very present in my garden, as my own gardenias have started blooming). There’s a touch of powder at this stage too, which enhances the softness of the fragrance; I actually think it comes from the musk base note emerging. As it dries down further, the patchouli and sandalwood notes add warmth and a tint of earthiness. I would barely call this a chypre, it is so gentle.

The rose in Toujours Espoir is based on rose absolute from the local Grasse “Rose de Mai”, Rosa centifolia. Nicole has written about her love for these roses and how she connects their beauty to her own values and beliefs. Today was a perfect day for me to sample this beautiful, gentle, hopeful fragrance. I named this blog “Serenity Now” originally, because I began writing it as a mindfulness exercise, to regain serenity during a stressful period, and remember to count my blessings. Then, of course, due to another writing project, I fell down the fragrance rabbit-hole and my blog became “Serenity Now: Scents and Sensibilities.”

This week was also more hectic and stressful than I had expected, though nothing like the turmoil I had in 2015, so I’m thankful for that. But at the end of my workday, as I was deciding which scent to feature in today’s post, Toujours Espoir felt just right, especially as my youngest child got his second vaccine shot today — the last of the family to do so. Hope is emerging this spring and summer, as many of us are emerging from the past year of pandemic. I’m grateful for that, and for all of you, kind readers!

Perfumer's mansion in Grasse
Hotel Villa des Parfums, Grasse, France; image from http://www.villadesparfums.com
Scent Sample Sunday: What to Try, What to Buy?

Scent Sample Sunday: What to Try, What to Buy?

Hello friends — this week, I am seeking your advice! I will be in the South of France, and I’d love to know your thoughts on any particular fragrances that are easier or less expensive to get in France than in the US, or any special fragrance “explorations” I should pursue. I am already signed up for a perfume workshop at Parfum et Vous, and I can’t wait! I’ve been to Grasse before and have done one of the factory tours at Molinard (great fun and very instructive). Our group will be visiting Saint-Paul de Vence and Nice. I’ve visited Nice before and plan to wander in the markets there; I’ll probably bring home some of those lovely soaps. Any other suggestions? P.S. We will have one transfer in Charles de Gaulle airport, coming and going, but I don’t know how much time we’ll have there.

white square ceramic ornament

Photo by Pixabay on Pexels.com

Perfume Tourism, 2017

Perfume Tourism, 2017

via Daily Prompt: Perfume

Two years ago, I became fascinated with perfume and fragrance. I was writing a screenplay about two rival perfumers and was doing research to capture some of the details and nuances of those characters’ thoughts and actions. I picked up Chandler Burr’s book, The Perfect Scent: A Year Inside the Perfume Industryand I was hooked. It is the story of the development of two perfumes, Hermes’ Un Jardin Sur le Nil, and Coty’s Lovelycreated with and for the actress Sarah Jessica Parker. The book follows the perfumers as they work on their assignments, or “briefs”, all the while explaining the arcane workings of the perfume industry.

Advertisement for Hermes Un Jardin Sur le Nil, bottle of perfume resting on lotus leaf against background of Nile River

Un Jardin Sur le Nil; photo from hermes.com

The book also describes a journey, a form of “perfume tourism”, taken by Hermes’ then-new in-house perfumer Jean Claude Ellena and a team of Hermes executives to Egypt, specifically the Nile river, to try to capture the atmosphere of a “garden on the Nile”, which was the chosen theme for the new perfume. As poets and others have noted for centuries, fragrance and scent seem to link directly to human memories and emotions in a way that only music approaches; even so, scent is the more visceral line of communication between our senses and our memories.

My own perfume journey has been more like a tumble down a rabbit hole, as others have described it. I am also fortunate enough to have frequent opportunities to travel, so I have become a committed “perfume tourist.” What does that mean? I seek out unique opportunities to experience fragrance in my travels, including visiting independent perfume-makers and perfume boutiques. In hindsight, I have actually done this off and on for decades; on our honeymoon, my husband and I visited Grasse, the birthplace of fine French perfume, and toured more than one of the Grasse-based perfumeries (Molinard and Fragonard). When we went on a family trip to Bermuda several years ago, we visited the lovely Bermuda Perfumery,  home of fragrance house Lili Bermuda, in the historic old town St. George’s. I am very lucky that we set a pattern early of my husband indulging me with perfume souvenirs!

The Bermuda Perfumery in St. George's, Bermuda, with pastel houses

The Bermuda Perfumery. Photo: http://www.foreverbermuda.com

Now, however, perfume tourism is a more deliberate choice on my part. It has proven to be a novel way to experience cities: seeking out independent perfumeries, perfume museum exhibits, even perfume-oriented arts.  I have loved discovering independent perfume boutiques like Scent Bar in Los Angeles. And of course, nowadays my souvenirs of my trips are usually perfumes; I look for “niche perfumes” made in that country, but sometimes I just buy a nice fragrance that reminds me of that trip. A recent trip to Switzerland resulted in the purchase of three lovely niche fragrances in different cities, but also an inexpensive small bottle of eau de toilette from Victorinox Swiss Army (yes, the maker of Swiss army knives).

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Scent Bar, Los Angeles

This year so far, I’ve pursued perfume tourism in Barcelona, Spain, and in several cities in Switzerland. What’s next? Somerset House in London will open an exhibition this summer called Perfume: A Sensory Journey Through Contemporary Scent. I’m hoping I can get to London this summer to see it, as I’ve enjoyed other arts exhibitions at Somerset House in the past. And the ever-fragrant summer gardens of London are a must! Dreaming dreams of fragrant flowers and sweet perfumes …