Another sample sent by a generous reader! Toujours Espoir (which means Always Hope) was launched in 2018 by a firm called “Villa des Parfums.” They have the most fascinating story, which I encourage you to read in full on their website, but in summary, the firm began as an offshoot of a local business and non-profit in Grasse, birthplace of French perfumery. The story began when a couple bought an old mansion, former home of a perfumer, and renovated it to be partly family home, partly a vacation rental (which it still is, and now I’m dying to go there for some “perfume tourism”). The non-profit is called “Parfums de Vie” and it works with impoverished children in Grasse in areas like education, character development, conflict resolution, etc.
The owners, Nicole and Vincent, decided to create a perfume brand that they hoped would generate additional revenue for their children’s programs. They founded “Villa des Parfums” and worked with the perfume house of Molinard, one of a handful of heritage perfume houses in France, which began in Grasse and still has a strong presence there. The collaboration resulted in two perfumes, Toujours Espoir and Etoile Celeste, both eaux de parfum.
Both fragrances are influenced by their Mediterranean garden, in which grow many of the plants that have traditionally inspired French perfumers: rose, jasmine, aromatic herbs, citruses, flowering perennials. The brand says:
A declaration of modern femininity audaciously revisiting the classic blend of jasmine and rose, two undisputed queens of perfumery traditionally cultivated in Grasse, the world’s perfume capital. A sensual chypre fragrance embracing the skin in an irresistible veil of intriguing mystery. An original signature for the woman who believes anything is possible.
More prosaically, Fragrantica lists its notes as follows: Top notes of Peony, Citruses and Pink Pepper; middle notes of Gardenia, Rose and Jasmine; base notes of Musk, Sandalwood and Patchouli. I found the opening to be just delightful. The citrus notes are more sweet than bitter; I don’t pick up bergamot. Maybe tangerine? The peony is present right away. In this fragrance, unlike many that list “pink pepper” as a note, I can actually smell it and it really adds to the charm of the opening.
The heart phase gets more and more floral, with rose and jasmine equally present. I don’t pick up much gardenia (which is very present in my garden, as my own gardenias have started blooming). There’s a touch of powder at this stage too, which enhances the softness of the fragrance; I actually think it comes from the musk base note emerging. As it dries down further, the patchouli and sandalwood notes add warmth and a tint of earthiness. I would barely call this a chypre, it is so gentle.
The rose in Toujours Espoir is based on rose absolute from the local Grasse “Rose de Mai”, Rosa centifolia. Nicole has written about her love for these roses and how she connects their beauty to her own values and beliefs. Today was a perfect day for me to sample this beautiful, gentle, hopeful fragrance. I named this blog “Serenity Now” originally, because I began writing it as a mindfulness exercise, to regain serenity during a stressful period, and remember to count my blessings. Then, of course, due to another writing project, I fell down the fragrance rabbit-hole and my blog became “Serenity Now: Scents and Sensibilities.”
This week was also more hectic and stressful than I had expected, though nothing like the turmoil I had in 2015, so I’m thankful for that. But at the end of my workday, as I was deciding which scent to feature in today’s post, Toujours Espoir felt just right, especially as my youngest child got his second vaccine shot today — the last of the family to do so. Hope is emerging this spring and summer, as many of us are emerging from the past year of pandemic. I’m grateful for that, and for all of you, kind readers!
This is a wonderful story and a great charity. Tigerlily perfumes in San Francisco carries this brand. Tigerlily featured Villa des Parfums and some samples a couple of months ago on their website and in promotional emails to customers. I love a good floral.
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