CaFleureBon has published a fascinating piece with thoughts from seven independent perfumers on their position in a consolidating fragrance marketplace; it is well worth reading.
In any industry’s “ecosystem”, there will be a range of products and services from mass market to high-end artisan work. (I’ve been introduced to the series “Chef’s Table” and am stunned by the artistry that these chefs put into their food creations and restaurants). “High-end” often, but not always, means very expensive, which always limits the market for that product or service to those who can afford it.
What I dislike is when a large investor takes over a fragrance brand and amps up the hype, the marketing, and often the price, while watering down the original quality with cheaper ingredients to the point where it really isn’t the same fragrance. I appreciate the instances when a large company seems to have extended the reach of a formerly independent brand while providing its creatives with the stability and access to quality ingredients that allow them to extend their imaginations and vision, and reach more customers. It seems as if today’s independent perfumers may be more savvy about how to get that deal if they want it. I appreciate, too, when a large company has given its perfumers the resources and permission to update classic fragrances with respect and care, and without cutting corners.
I also really appreciate the vital role of independent perfumeries and retailers, which connect perfumers and customers as curated points of sale and information.. They too are small businesses with many of the same challenges, and yet they have an appeal that no department store will ever have, and a level of service and knowledge that you won’t find in most department stores or brand boutiques. I rely on online sellers of fragrance, including some of the perfumers’ own websites and online stores, to get access to these smaller brands that would otherwise be unattainable to most of us. This is how I have been able to buy fragrances by Laboratorio Olfattivo, Papillon, Parfums de Rosine, PK Perfumes, Solstice Scents, Sonoma Scent Studio, and others.
The internet and blogs like CaFleureBon have been such a gift to perfumers, perfumeries, and fans of perfume! We have been able to find and connect with each other in ways that would have been impossible thirty years ago. It is now possible for someone who lives in any area far from high-end retailers and trade shows to get access to these unique fragrance creations. And for that, all perfumistas should be grateful.
Source: Independent Perfumery: Growth in an Increasingly Consolidated Market~ Seven Indies Speak Out!