Independent Perfumery: Growth in an Increasingly Consolidated Market~ Seven Indies Speak Out!

CaFleureBon has published a fascinating piece with thoughts from seven independent perfumers on their position in a consolidating fragrance marketplace; it is well worth reading.

In any industry’s “ecosystem”, there will be a range of products and services from mass market to high-end artisan work. (I’ve been introduced to the series “Chef’s Table” and am stunned by the artistry that these chefs put into their food creations and restaurants). “High-end” often, but not always, means very expensive, which always limits the market for that product or service to those who can afford it.

Artisan chefs on Netflix series Chef's Table

Chef’s Table; image from http://www.netflix.com

What I dislike is when a large investor takes over a fragrance brand and amps up the hype, the marketing, and often the price, while watering down the original quality with cheaper ingredients to the point where it really isn’t the same fragrance. I appreciate the instances when a large company seems to have extended the reach of a formerly independent brand while providing its creatives with the stability and access to quality ingredients that allow them to extend their imaginations and vision, and reach more customers. It seems as if today’s independent perfumers may be more savvy about how to get that deal if they want it. I appreciate, too, when a large company has given its perfumers the resources and permission to update classic fragrances with respect and care, and without cutting corners.

I also really appreciate the vital role of independent perfumeries and retailers, which connect perfumers and customers as curated points of sale and information.. They too are small businesses with many of the same challenges, and yet they have an appeal that no department store will ever have, and a level of service and knowledge that you won’t find in most department stores or brand boutiques. I rely on online sellers of fragrance, including some of the perfumers’ own websites and online stores, to get access to these smaller brands that would otherwise be unattainable to most of us. This is how I have been able to buy fragrances by Laboratorio Olfattivo, Papillon, Parfums de Rosine, PK Perfumes, Solstice Scents, Sonoma Scent Studio, and others.

Scent bar retail store in Los Angeles, home of luckyscent.com online fragrance retailer

Scent Bar, Los Angeles

The internet and blogs like CaFleureBon have been such a gift to perfumers, perfumeries, and fans of perfume! We have been able to find and connect with each other in ways that would have been impossible thirty years ago. It is now possible for someone who lives in any area far from high-end retailers and trade shows to get access to these unique fragrance creations. And for that, all perfumistas should be grateful.

Source: Independent Perfumery: Growth in an Increasingly Consolidated Market~ Seven Indies Speak Out!

May Muguet Marathon: I Love NY for Earth Day

May Muguet Marathon: I Love NY for Earth Day

I haven’t tried many Bond No. 9 fragrances, partly because of their prices, partly because they sometimes seem a bit gimmicky, and partly because their bottles don’t appeal to me. I don’t often think of myself being that affected by a fragrance’s bottle, although I really love some of the beautiful bottles one sees and can sometimes be swayed to buy a fragrance because of one (have you seen the adorable new Nina Ricci Bella? I’m hoping they will do a coffret of minis with the other “apple” bottles!). But I’ve rarely felt put off a fragrance because of the bottle. Daisy is another bottle that doesn’t appeal to me AT ALL, though I love the Daisy Dream bottles. I’ve successfully resisted buying any of them, though.

Bottles of different Bond No. 9 I Love NY fragrances

Bond No. 9 I Love NY fragrances; image from http://www.parfumo.net

Today’s fragrance with lily of the valley in it is Bond No. 9’s I Love NY for Earth Day. I found it at a great discount at a local store, with I Love NY for the Holidays, and thought, why not? So they both came home with me. I lived in New York for several years, and grew up outside The City, as we called it, and I do appreciate how Bond No. 9 has worked to create scents that capture various aspects of New York life and different New York neighborhoods. I really enjoyed For the Holidays and have been looking forward to trying Earth Day.

Here’s the thing: Earth Day is a lovely fragrance, very floral, but I get almost no lily of the valley from it! From reading other reviews, I know that my experience differs from others’, as a number of commenters and reviewers have said they found the lily of the valley to be very prominent. My experience of the fragrance was much more like the review by John Reasinger at CaFleureBon: all about the tuberose. And in fact, this seems more like what its creators intended, based on this excerpt from their promotional materials when Earth Day was launched in 2011, which I found on The Candy Perfume Boy blog:

“Like New York, this lush green tuberose is also sophisticated and assured. Its wakeup opening notes, sprightly tangerine and orange flower water, blended with more tropical orchid, segue into the heart of the scent: a stunning floral composed of intoxicating tuberose, lily of the valley, and orris. Base notes of durable musk, amber, oakmoss, and sandalwood sustain this heady bouquet.”

So now that we’ve put the muguet to bed, so to speak, what is Earth Day like? To me, it is very tuberose-forward, teetering on the brink of too much without tipping over the edge. If I applied more than a couple of modest sprays, though, I think it would overwhelm. Tuberose is such a complicated fragrance note: in real life, the flowers’ scent is intoxicating, so much so that an oft-repeated legend is that in some countries, young women were forbidden to walk among gardens of tuberose lest they be overcome by lust! Perfumer Pierre Benard spoke at length about the note with Fragrantica, and the interview is well worth reading, as it leaps from science and chemistry to perfume to history: Tuberose: Flower, Scent, History, and Perfume.

tuberose flower

Tuberose flower; image from http://www.attarperfumes.net

Earth Day is supposed to be a unisex fragrance, but to me it is very feminine, because of its strong floral nature and the voluptuousness of the tuberose. I don’t think of men as “voluptuous”, although that may be my own limitation more than anything else! And this is a somewhat voluptuous scent, though not languorous. The city of New York has an energy and liveliness that is captured in this fragrance. What comes to mind? Princess Giselle in Central Park, in the movie Enchanted:

Princess Giselle in Central Park, NY, from Disney movie Enchanted

GIselle in Central Park; image from http://www.disney.com

Not a muguet, but definitely a happy, lively, green floral scent, with, as another reviewer said, a “sprightly tangerine” opening. It is very appealing on the right day and in the right weather, which to me would be spring and summer. Try it! But not if you dislike tuberose. Have you tried any other I Love NY fragrances? Which do you like, and why?

 

Perfumed Plume Award Winners!

April 11, 2018, at the Society of the Illustrators in NYC, the 2018 Perfumed Plume Awards for Fragrance Journalism winners were announced to a packed crowd of industry notables, influencers. Many Friends-in-Fragrance including Francois Damide of Crafting Beauty, Bart Schmidt of Olfactory NYC, Rhona Stokols, Mindy Yang and Darryl Do of Perfumarie, Andrew Rosen, Raymond Matts,…

via 2018 Perfumed Plume Awards for Fragrance Journalism Winners — Cafleurebon – Perfume and Beauty Blog

Congratulations to all!