Not quite as legendary as some other Guerlains, Chamade nonetheless has its passionate devotees. Luca Turin gave it five stars in the original “Perfumes: The A-Z Guide”, though it’s not clear whether he was reviewing parfum or eau de toilette. The most recent version I have is the eau de toilette in the “bee bottle”; it has recently been reissued by Guerlain as part of its 2021 “Patrimoine Collection”, for which six of its most famous fragrances have been bottled in the design of the original Mitsouko bottle with its hollowed heart stopper. (The list of notes for the reissued Chamade, by the way, is much shorter than that for the original, and puts some of them in a different order).
Originally created by Jean-Paul Guerlain in 1969, Chamade seems to have been an attempt to bridge earlier generations of Guerlain fragrances to a new generation of fragrance that would appeal to the ascendant youth culture, catering to the Baby Boomers who entered their 20s during the 1960s. Chamade is by no means an avant-garde or hippie scent, though. It reminds me of the most senior girls at the Belgian convent school I attended for a couple of years as a young child — young ladies from good families, many of them minor aristocrats, who were picked up after school on Fridays by dashing, slightly older boyfriends driving small sports cars. The senior girls were also allowed to change out of their school uniforms on Friday afternoons, and I have a dim memory of admiring their bright A-line dresses: ladylike, expensive, but youthful. That is how Chamade strikes me: like the kind of fragrance a chic European mother or grandmother would have given then to an 18 year-old as her “first Guerlain.”Continue reading