fragrance discovery set

Scent Sample Sunday: Zara Emotions by Jo Malone
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Scent Sample Sunday: Zara Emotions by Jo Malone

I have been eagerly awaiting the US launch of Zara’s collection of fragrances, Emotions, in collaboration with perfumer Jo Malone. I love some of her fragrances under her own brand, Jo Loves, so I was curious to see what she came up with for Zara, well-known as a destination for budget-conscious shoppers. Zara has released many, many fragrances under its own name, some created by famous perfumers, such as Vibrant Leather, created by Jerome Epinette. The Emotions collection launched in Europe in late 2019, but it took another year to become available in the USA. Luckily, it arrived in time for the holidays, and I treated myself and one of my daughters each to the sample/discovery set. It costs $25.90.

The discovery set is a nice size: eight long, narrow vials of eau de parfum, each holding 4 ml of a different fragrance. The collection consists of: Amalfi Sunray, Bohemian Bluebells, Ebony Wood, Fleur de Patchouli, Fleur d’Oranger, Tubereuse Noir, Vetiver Pamplemousse, Waterlily Tea Dress. The vials are “dabbers”, not sprays. Each fragrance lists only three notes, and I think they would be ideal for layering, with each other or with other fragrances. In fact, the Zara website sells “layering sets” with various combinations of the collection’s fragrances, with one scent in a 15 ml “paintbrush” format and two more in 10 ml sprays. The sets offer some ideas for layering which I plan to try with my discovery set.

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May Muguet Marathon: Happy Mother’s Day!
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May Muguet Marathon: Happy Mother’s Day!

I am slacking off a bit this weekend, as it is Mother’s Day and I’m allowed to do that! So no muguet post yesterday, and today I’ll just wish a happy Mother’s Day to all who are, have, or had, mothers.

I was given a surprise gift: the Le Labo discovery set, with 17 of their fragrances to try — oh happy day! And I ordered something very special with the go-ahead from my lovely spouse: Scenthusiasm from 4160 Tuesdays. Can’t wait for that one! We will pick it up at his company’s office when we go to London later this month, and I’m hoping to visit the 4160 Tuesdays studio too. Have you given or received any fragrant gifts for Mother’s Day this year?

Enjoy the weekend!

Fragrance Friday: Lumiere Blanche
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Fragrance Friday: Lumiere Blanche

While traveling in the UK and Ireland (Perfume Tourism: I’m Ba-a-a-ack!) this summer and fall, I was given a sample of Lumiere Blanche by the delightful sales associate at Parfumarija in Dublin, with my purchase of the Ormonde Jayne discovery set. I haven’t opened it until now, but since I bought the Olfactive Studio discovery kit at the London independent niche perfumery Bloom, I have started exploring that brand and thought it was time.

Bloom independent niche perfumery in London

Bloom

And yes, it’s time — because Lumiere Blanche is an ideal scent for the kind of dry, sunny fall we are having in my part of the world.  Its top notes are: cardamom, cinnamon and star anise; middle notes are iris, cashmere wood and almond milk; base notes are musk, sandalwood, cedar and tonka bean. In other words, it smells a lot like milky masala chai tea, something I love.

Chai teas spices with star anise, cardamom, cinnamon

Chai tea spices; thecheapluxury.com

Luckily for me, it is light on the cinnamon. I love cinnamon, but I don’t want to smell like a cinnamon broom (I’m looking at you, Dasein Autumn!). Lumiere Blanche reminds me a bit of Carner Barcelona’s Palo Santo, but lighter. At first spray, I get a delightful waft of cardamom, a spice I love, with a tinge of star anise, warmed by just a hint of cinnamon. The overall effect is milky, too, which I attribute to the almond and tonka bean notes. Those are definitely present throughout, from start to finish. Very quickly, I also smell the woody notes, mostly sandalwood and cedar, but the “cashmere wood” adds, I think, to the soft, milky impression. After a little more time, the iris note emerges, but lightly. It really adds nuance and depth to the progression, with its rooty, earthy, but sweet floral scent. I am enjoying its contribution to Lumiere Blanche, and its addition to the spices and wood notes is an unusual, creative combination that works.

Lumiere Blanche is a soft fragrance overall. On my skin, it is really lovely and I could see wearing this a lot during the fall. It is not as strong as Palo Santo and would probably, therefore, work better than it as an office scent. Olfactive Studio’s website says:

Lumiere Blanche is a comforting cocoon, between milky mildness and cold spices. It evokes the sweltering heat of a sun at its zenith, which erases colors, leaving only a blinding white, and surprised by its spicy freshness.

For the perfumer, [it] is “A cold-hot accord for a perfume of contrasts,” a bright and fresh surge and a creamy softness and a strong signature, warm and sensual.

I don’t perceive this as a scent of “sweltering heat” or “blinding white” light. It is definitely a sunny scent, though neither citrusy nor green, notes which are sometimes associated with sunniness in fragrances (probably why the name emphasizes white, versus yellow or green). For these long, unseasonably warm, sunny autumn days in my part of the world, it is just right.

 

Fragrance Friday: Jo Loves
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Fragrance Friday: Jo Loves

On my recent trip to London, one of my daughters was nice enough to accompany me to several perfumeries I had wanted to visit. The first was the Jo Loves boutique in Belgravia. It is on the charming Elizabeth Street, near Les Senteurs (another stop) and Phillip Treacy’s hat boutique, in a beautiful part of London which was fun to see in itself.

Jo Loves is the line of niche fragrances launched five years ago by Jo Malone, whose first, eponymous line of fragrances was acquired in 1999 by Estee Lauder. In a recent New York Times article, she spoke about her just-published autobiography:

“What I want this book to be about is the reinvention of yourself, that nothing is wasted in our life, that every single thing that happens in our life can come out for the good to build you.”

I love some of the Jo Malone scents: first and foremost, Lily of the Valley and Ivy, and also Red Roses, and Tudor Rose and Amber, so I was excited to try some of the Jo Loves line, which is not yet easily available in the U.S. The boutique is well worth a visit. It is sparkling clean and bright, with its signature colors of bright white and red everywhere. The sales assistant was lovely and helpful.

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Jo Loves

My daughter and I tried several of the twelve fragrances in the line. Her favorite was White Roses and Lemon Leaves, which I also liked very much. I liked Fresh Sweet Peas but found it a bit faint. I enjoyed trying the novel Red Truffle 21 and Pink Vetiver. On this short acquaintance, my favorite was probably No. 42 The Flower Shop.

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Jo Loves

But why pick a favorite based on such a brief encounter? I bought the Fragrance Discovery Set, which comes with twelve mini-sprays, one of each fragrance, and a gift certificate good for one 50 ml bottle of my choice, shipping to the U.S. included. So I will play with them at my leisure, and pick one as a keeper. Maybe I’ll even share with my daughter …

We had a great time at Jo Loves and hope to return some day!

Jo Loves fragrance boutique on Elizabeth Street in London

Jo Loves

Our next stop was Les Senteurs, the specialist perfumery up the street at 71 Elizabeth Street. It is London’s oldest independent perfumery, founded in 1984, and it carries many of the world’s best niche perfumes, from Amouage to Vermeire. More on that in another blog post!

Featured image: http://www.joloves.com. Other images my own.