I have been eagerly awaiting the US launch of Zara’s collection of fragrances, Emotions, in collaboration with perfumer Jo Malone. I love some of her fragrances under her own brand, Jo Loves, so I was curious to see what she came up with for Zara, well-known as a destination for budget-conscious shoppers. Zara has released many, many fragrances under its own name, some created by famous perfumers, such as Vibrant Leather, created by Jerome Epinette. The Emotions collection launched in Europe in late 2019, but it took another year to become available in the USA. Luckily, it arrived in time for the holidays, and I treated myself and one of my daughters each to the sample/discovery set. It costs $25.90.
The discovery set is a nice size: eight long, narrow vials of eau de parfum, each holding 4 ml of a different fragrance. The collection consists of: Amalfi Sunray, Bohemian Bluebells, Ebony Wood, Fleur de Patchouli, Fleur d’Oranger, Tubereuse Noir, Vetiver Pamplemousse, Waterlily Tea Dress. The vials are “dabbers”, not sprays. Each fragrance lists only three notes, and I think they would be ideal for layering, with each other or with other fragrances. In fact, the Zara website sells “layering sets” with various combinations of the collection’s fragrances, with one scent in a 15 ml “paintbrush” format and two more in 10 ml sprays. The sets offer some ideas for layering which I plan to try with my discovery set.
I would call these fragrances eminently likable. None are groundbreaking, but all are very pleasant. Predictably, given my affection for green fragrances, I like Waterlily Tea Dress a lot, with its notes of mint, bergamot, and musk. It is a soft green, softer than the galbanum-based heavy hitters I love. Less predictably, I also like Ebony Wood very much. It is a warm, woody/spicy unisex fragrance, very appealing in the current cool weather where I live. Fleur de Patchouli is fine, but it smells more generic to my nose; it might come alive more when layered with something else. In fact, I’ve read elsewhere that it layers very nicely with the Ebony Wood I like, and that is one of the combinations sold on the Zara website, so I’ll have to try them together.
I’m not a big fan of tuberose — I don’t hate it, but I have to be in the mood for it, and it can feel cloying to me after a while. So Tubereuse Noir won’t be at the top of my personal list, but if you do like tuberose, it’s a respectable one. Its other notes are listed as ylang-ylang and sandalwood, but I don’t pick up either of those. At the start, the tuberose smells quite synthetic to me and even a bit “chemical”, but that dies down pretty quickly. If you’re really searching for “noir”, this isn’t it. Similarly, Fleur d’Oranger is another white floral, and it starts out smelling a bit “chemical”, but that goes away quickly.
I quite like Bohemian Bluebells, but the name is misleading. This isn’t a bluebell fragrance or a spring floral at all; it is a lavender fragrance, its other notes listed as sandalwood and musk. The lavender is a bright, sprightly lavender, nothing musty or dry. It actually reminds me a bit of the very opening of Jicky eau de toilette, which I love. I could see spritzing Bohemian Bluebells at bedtime, which I sometimes do with my Jicky EDT because I find the lavender very peaceful. The lavender in Bohemian Bluebells warms up over time, which I think is the effect of some sandalwood and musk peeking through, though the lavender is still dominant.
Another surprise to me was how much I like Vetiver Pamplemousse, but then I remembered that I unexpectedly liked Jo Loves’ Pink Vetiver more than anticipated. The two are not similar other than the vetiver note both contain, but it’s a very pleasant vetiver and I like the combination with grapefruit. Amalfi Sunray is a fresh burst of citrus with a bit of orange flower; I prefer it to its sibling Fleur d’Oranger.
The Emotions collection of fragrances is well worth trying, at $25.90 for the discovery set. All the fragrances are available in other product formats, such as candles, lotion, shampoo, etc., and the EDP comes in various sizes, with separate sizes starting at 10 ml for $9.90. It would be interesting to try using some of the different products together, perhaps one of the lotions with one of the EDPs, especially given the reasonable price of the lotions ($12.90 for 200 ml). These certainly qualify as “bargain beauties”! I’m happy to see that the collaboration continues with the addition of new scents.
Have you tried any of the Emotions collection? What do you think?
Featured image from www.allure.com.