Scent Sample Sunday: Byredo Candles At IKEA

Scent Sample Sunday: Byredo Candles At IKEA

A short while ago, multiple media outlets reported that Swedish furnishings giant IKEA would launch a limited edition of scented candles in partnership with Swedish fragrance brand Byredo. Well, perfumistas, here in the USA, the eagles have landed! I went to my local IKEA today, and there they were, although the announcements said they would be available in November.

The series of candles is named, in classically inscrutable IKEA fashion, “Osynlig.” You can find them online by typing that precise name into the search box on the IKEA USA website, which also seems to be selling them now (i.e., before November). Apparently, the scents are designed by Byredo’s Ben Gorham so that all can be burnt alone or layered together, creating your own personal home fragrance. He is also quoted as saying “I really enjoyed the idea of being able to make interesting products accessible to as many people as possible,” in an interview with WWD. Ikea was “one of the few [with which] I could actually develop and manufacture a product of this quality, yet make it available at that type of price point.”

I only started using scented candles regularly a few years ago. These ones are really special; they come in beautiful ceramic pots with different colors that reflect some aspect of the scent. A few of the fragrances are available in small, medium, and large sizes. I haven’t yet tried lighting any of the ones I bought but they smell wonderful! Most immediately striking to me was “Tobacco and Honey”, which does indeed have a strong note of golden honey.

Scented candles at IKEA, limited edition by Ben Gorham of Byredo
IKEA’s Osynlig candles with Byredo scents.

I am so pleased to have “scored” several of these! The ones that are currently available are: Tea Leaves & Verbena, Pomegranate & Amber, Basil & Mint, Fig & Cypress, Peach Blossom & Bamboo, Lilac & Amber, Rose & Raspberries, Cotton Flower & Apple Blossom, Sandalwood & Vanilla, and Tobacco & Honey.

There is one fragrance mentioned in the press, “Swedish Birch and Juniper”, that I did not see on the IKEA USA website or in the store, and it sounds like one I would like. Apparently the other three scents in the collection — Cassis & Freesia, Swedish Birch & Juniper, and Firewood & Spice — will be available in February 2021.

Have you seen or tried any of the “Osynlig” collection yet?

May Muguet Marathon: Inflorescence

May Muguet Marathon: Inflorescence

Not many lily of the valley fragrances have been launched in recent years, although they were very popular during most of the 20th century. Their very popularity during that era may have pushed them to the back seat in our own day, as many today associate the fragrance of muguet with older relatives, even grandmothers (I happen to think that smelling like an elegant grandmother is infinitely preferable to smelling like an insipid celebrity, but chacun a son gout!). It is even more rare for a niche brand to launch a muguet fragrance these days, one exception being By Kilian’s Kissing.

Byredo, however, launched a muguet-centered fragrance in 2013: Inflorescence.  The brand describes it thus: “A celebration of Spring’s early blooming flowers. A floral scent capturing the strength and delicacy of wild garden blossoms, as they reach their breathtaking beauty.” It is also described as having the following notes:

  • Top: Pink Freesia, Rose Petals
  • Heart: Lily of the Valley, Magnolia
  • Base: Fresh Jasmine

As The Candy Perfume Boy notes, Inflorescence has a very appealing combination of creamy petals with fresh, light, green-tinged floral notes. That jasmine base really lasts a long time — I sprayed some on a card last week in Liberty London’s famous fragrance department, and it still wafts strongly from its little white envelope, a full week later! And it’s not a standard long-lasting woody or musk note — it is still fresh, lemony jasmine with a creamy undertone. Inflorescence would be a standout for that alone, but there is much more to it. He found the opening a bit harsh; I did not. I got a nice burst of freesia, which I love, followed quickly by those pretty rose petals. The lily of the valley follows soon after and takes center stage; but the magnolia note also clearly presents itself.

Those white flowers merge seamlessly into each other and then into the jasmine base. Inflorescence is deceptive in that it gives the impression of being quite fragile and, one would assume, quite fleeting, but no. It is delicate but tenacious — like the so-called Confederate jasmine that festoons the brick wall on one side of my garden. It is a really lovely modern floral — not in the same league as some of the legends like Diorissimo, but a classic in the making on its own terms. It is modern in that it accomplishes its stated goal with relatively few notes, almost like the more minimalist approach of modern architecture or interior design. I wish the price were not so high, as that takes away much of its accessibility and thus its appeal. I won’t be forking out for a full bottle any time soon, but it is a gorgeous light floral and if you like those, I think you would be happy to try Inflorescence.

Do you have any favorite Byredo fragrances?

background bloom blooming blossom

Photo by Pixabay on Pexels.com

Fragrance Friday: IKEA?

Fragrance Friday: IKEA?

Swedish retail and home furnishings phenomenon IKEA has announced that it will develop its own fragrance, with Swedish perfume-maker Byredo. ?? I’m intrigued, because I love both Byredo and IKEA, but I wouldn’t necessarily think of them together!

And although IKEA has said it won’t evoke Swedish meatballs, THAT is the smell I associate with IKEA, aside from the woody smell of the warehouse-like section where you get your own stuff off the shelves. Could that be it? Wood and dust? Plus cinnamon rolls? But IKEA made its name creating well-designed, quality, affordable home products, so I am genuinely interested to see what they do with a luxury product like Byredo fragrance.

What are your favorite fragrance partnerships, or most unusual fragrance concepts?