Swedish retail and home furnishings phenomenon IKEA has announced that it will develop its own fragrance, with Swedish perfume-maker Byredo. ?? I’m intrigued, because I love both Byredo and IKEA, but I wouldn’t necessarily think of them together!
And although IKEA has said it won’t evoke Swedish meatballs, THAT is the smell I associate with IKEA, aside from the woody smell of the warehouse-like section where you get your own stuff off the shelves. Could that be it? Wood and dust? Plus cinnamon rolls? But IKEA made its name creating well-designed, quality, affordable home products, so I am genuinely interested to see what they do with a luxury product like Byredo fragrance.
What are your favorite fragrance partnerships, or most unusual fragrance concepts?