Fragrance Friday: Lilybelle

Fragrance Friday: Lilybelle

As you know if you read any of my posts during last year’s May Muguet Marathon, I love lily of the valley and all things muguet. I wore Diorissimo for a decade and have been happily exploring other LOTV fragrances — but something was missing. And, yes, something really WAS missing, due to IFRA restrictions and reformulations. One of those things was the former level of hydroxycitronnelal (“a lily of the valley aroma-chemical and the main constituent of Diorissimo’s muguet bouquet”, according to the blog Perfume Shrine). Several of the aromachemicals formerly used to create a LOTV scent, such as Lyral and Lillial, are now restricted, I have read.

Enter Lilybelle! “According to David Apel, Senior Perfumer at Symrise, ‘Lilybelle is a molecule with an extremely fresh, green and wet smell. A touch of aldehydes raises its luxuriant floral touch, thus capturing the sparkling freshness of spring.’

From Premium Beauty News: Symrise innovates with a lily of the valley note from sustainable sources:

After six years of development, the Symrise research team has designed Lilybelle, a new molecule with fresh and transparent notes that are very close to the scents of lily of the valley. This (…)

Source: Perfumes: Symrise innovates with a lily of the valley note from sustainable sources

Notably, Lilybelle is an aromachemical made with “green chemistry” practices and principles, from renewable resources, and it is biodegradable. Take that, IFRA!

I think this is a wonderful development and I share the hope expressed by Mr. Apel that perfumers will use this new aromachemical in creative, innovative ways, including its use in unisex and masculine fragrances. I already enjoy Laboratorio Olfattivo’s Decou-Vert, which is supposed to be unisex. However, I also hope that a talented perfumer who, like me, loves muguet, will create a lovely, feminine LOTV which, unlike Guerlain Muguet 2016, I can afford.

May Muguet Marathon: Decou-Vert

May Muguet Marathon: Decou-Vert

I doubt I’ll be able to post every day in May, but let’s get this off to a good start by posting on May 1, the day when French people traditionally give each other bouquets of muguet, or lily-of-the valley. According to http://www.timeanddate.com, this began when “King Charles IX of France was presented with lily of the valley flowers on May 1, 1561. He liked the gift and decided to present lily of the valley flowers to the ladies of his court each year on May 1. Around 1900, men started to present a bouquet of lily of the valley flowers to women to express their affection. The flowers are a more general token of appreciation between close friends and family members these days.”

Perfume Shrine has an amazing post on the role that muguet has played in perfumes for a long time, with some of the folklore about the flowers and a list of dozens of muguet-based fragrances. It doesn’t include Decou-Vert, though, which was launched in 2012, some time after that post.

Bottle of Laboratotio Olfattivoa eau de parfum Decou-Vert

Decou-Vert

Decou-Vert, by Laboratorio Olfattivo, is presented as a unisex fragrance and in fact, it would be quite appealing on a man while also lovely on a woman. Continue reading